Bridget James Ling · The Vinoy · 2024
How Bridget James Ling Launched Her First Live Event and Her Inner Circle at Freedom Queen Live
Summary
Bridget James Ling had built a devoted community of Freedom Queens but had never run a live event. Her first had to meet their expectations and live up to the elegance of her brand. We chose the Vinoy in St. Petersburg for its timeless feel, built installations like a wishing tree where attendees hung a written prayer, and helped her design the offer for her first sales from stage event. 451 attendees left bonded and connected, Bridget launched her offer, and she opened her inner circle community.
The Problem
Bridget James Ling had never run a live event, but she had already built a devoted community of Freedom Queens. Her first event had to meet their expectations and live up to the legacy and class of the Freedom Queen name.
Attendees did not know what to expect, so the room had to answer that question the moment they walked in. It had to be in the Tampa area at Bridget's request, and it had to feel as elegant and timeless as her brand.
What We Did
Here is how we built it, from the first plan to the last guest out. One team held all of it.
- 1Chose the Vinoy in St. Petersburg: in the Tampa Bay area as Bridget asked, and as elegant and timeless as the Freedom Queen brand.
- 2Built installations that added to the experience instead of decorating it, like a wishing tree where attendees wrote a physical prayer and hung it on the branches.
- 3Helped Bridget design the offer for her first large sales from stage event.
Scope of Services
Everything we were accountable for.
How It Went
The event went phenomenally, with 451 attendees on site over three and a half days. Bridget launched her offer from the stage, and her Freedom Queens left thrilled, bonded and connected to each other. That connection became the foundation of her next step: she launched her inner circle community.
- Client
- Bridget James Ling
- Venue
- The Vinoy, St. Petersburg
- Year
- 2024
- Freedom Queens on site
- 451
- Freedom Queens on site
- Live event, and her first offer launched from stage
- 1st
- Live event, and her first offer launched from stage
Right For
A founder with a loyal community who wants a more reserved, timeless experience. Less about mixers and parties, more about the education.
Steal This
Build a wishing tree. Give attendees a physical place to write a prayer or intention for the next event and hang it on the branches. It turns a moment of reflection into a shared installation, and it gives your community a reason to come back and see what came true.
Questions, answered
Who produced Bridget James Ling's Freedom Queen Live 2024?+
Iconic Events, a Florida based event production and coordination company, produced the first Freedom Queen Live for Bridget James Ling at the Vinoy in St. Petersburg, Florida in November 2024, delivering venue selection, installation design, offer design support, production and on site execution for 451 attendees.
What did Iconic Events actually deliver for Freedom Queen Live 2024?+
Venue: Sourcing and selecting the Vinoy in St. Petersburg. Installations: Installation design, including the wishing tree. Offer: Offer design support for Bridget's first sales from stage event. Production: Event production and on site execution.
How long did production take?+
3.5 days of on site production at The Vinoy in St. Petersburg. Iconic Events advises a six to twelve month window as the strongest planning runway for an event of this type.
How many people attended Freedom Queen Live 2024?+
451 attendees. The room was sized against the commercial objective rather than a headcount target.
Want your community's first live event to feel like it has always existed?
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