EPIC Consulting · Becca Pike · The Manchester Hotel · 2026
How Hell Yes Live Packed the Room and Sold 42 Seats for Next Year Within Days
Summary
Becca Pike of Hell Yes Coaching wanted her second live event to be bigger and to work as a selling room, and she hired Icon as her event coach. With months of slow sales, a capped room and a key team member gone 72 hours before she was needed, we reframed the event around one promise, rebuilt the sales plan in June and coached the offer on stage. 99 people packed the room, sign-ups from the stage were strong, and 42 tickets for next year sold within days.
The Problem
Becca Pike runs Hell Yes Coaching, which sells coaching and masterminds including Scale to Seven and The Circle. For her second live event she wanted something bigger, a room that worked as a selling room, and she hired Icon as her event coach to get there.
Tickets sold slowly for months in a regional market, the fire department capped the room, and a target sponsor dropped out.
What We Did
Icon coached Becca and her team from the first brief to the debrief. Becca's team ran the event on site.
- 1Reframed the event around one promise: from overextended and underpaid to Hell Yes CEO.
- 2Merged everything into one playbook and one tracker, to protect Becca's time.
- 3Put GA and VIP on one checkout page.
- 4Pivoted sales in June: plus-one and gifted tickets, a local campaign that excluded existing leads, and personal calls to people who abandoned checkout.
- 5Led the on stage offer with the transformation, and kept it to a single public offer.
Challenges Overcome
What stood in the way, and how it was handled.
Mid-build, the team member who held every moving part for Becca left without warning, and she had about 72 hours to replace her. She called Icon, who gave her love, reassurance and a plan. A replacement stepped in, and the show went on.
In June, a full week passed with zero ticket sales. The June pivots, from gifted tickets to personal calls on abandoned checkouts, brought the room back.
Scope of Services
Everything we were accountable for.
How It Went
The room was packed, 99 people on site, and Becca's opening drew praise. Sign-ups from the stage were strong, and 42 tickets for next year sold within days of the event. The next Hell Yes Live moves to the larger Manchester Reserve.
- Client
- Becca Pike
- Venue
- The Manchester Hotel, Lexington
- Year
- 2026
- Attendees on site
- 99
- Attendees on site
- Tickets for next year sold within days
- 42
- Tickets for next year sold within days
- Scholarship seats became high ticket clients
- 5 of 6
- Scholarship seats became high ticket clients
Right For
Coaches and hosts whose live event is the front door to a high ticket offer, and who have a small team that needs structure.
What Becca Pike had to say about working with us.
“
I don't think that there's anyone smarter in the event industry. I hired Icon as my event coach because I knew that he understood this world inside and out. Every single conversation ended with me feeling smarter than when it started.
Becca PikeHell Yes Coaching
Steal This
Give a handful of scholarship tickets to qualified owners. Hell Yes Live gave out 6, and 5 became high ticket clients.
Questions, answered
Who produced Becca Pike's Hell Yes Live 2026?+
Iconic Events, a Florida based event production and coordination company, coached Becca Pike of Hell Yes Coaching through Hell Yes Live 2026 at The Manchester Hotel in Lexington, Kentucky in July 2026 as part of its EPIC Consulting offer, delivering the event's promise, sales strategy, systems, run of show and pitch coaching for 99 attendees.
What did Iconic Events actually deliver for Hell Yes Live 2026?+
Vision: The vision brief, and the promise and transformation copy. Systems: One playbook and one tracker for the whole event. Sales: Funnel and checkout changes, ad review and sales coaching, including the June pivot. Program: Run of show, and review of the pitch and slides. Coaching: Biweekly calls with Becca and her team, and the debrief.
How many people attended Hell Yes Live 2026?+
99 attendees. The room was sized against the commercial objective rather than a headcount target.
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