Case 005
How Viral Ecom Adz Carried Partner Revenue Without Feeling Sponsored
Summary
Viral Ecom Adz needed a room that carried significant partner revenue while keeping an audience that came for the content. Iconic Events, a Florida based event production and coordination company, held creative direction, production and on site execution as one scope, building partner presence into the architecture of the evening.
The Challenge
Partner revenue in a room whose audience came for the content rather than the brands.
The Approach
What Iconic Events did, grouped by stage. Strategy, creative direction, production, show flow and on site execution were held by one team.
Pre production
- 1Designed partner presence into the structure of the evening rather than around it.
On site production
- 2Ran production and on site execution with the same team that designed the room.
Scope of Services
What Iconic Events was accountable for.
The Results
Tell us about the room you want to build.
Build the next roomInside Viral Ecom Adz.
Select a frame · Open to enlarge
Questions, answered
Who produced Viral Ecom Adz?+
Iconic Events, a Florida based event production and coordination company, produced Viral Ecom Adz. Iconic Events held strategy, creative direction, production, show flow and on site execution as one scope.
What did Iconic Events actually deliver for Viral Ecom Adz?+
Creative: Creative direction and room design. Production: Staging, lighting and technical build. On site: Show calling and execution by the design team.
Iconic Events, a Florida based event production and coordination company, produced Viral Ecom Adz, delivering creative direction, production and on site execution as a single scope.
