Case 006 · Chase Hughes · HMS Belfast, River Thames
How Chase Hughes Staged a Room Aboard HMS Belfast in London
Summary
Chase Hughes needed a room on a heritage warship moored on the Thames. Iconic Events, a Florida based event production and coordination company, held creative direction, production, show flow and on site execution as one scope, building the event into the geometry of HMS Belfast rather than over it.
The Challenge
A heritage warship is not a venue. Every sightline, power run and load in path had to be engineered around a structure that could not be altered.
The Approach
What Iconic Events did, grouped by stage. Strategy, creative direction, production, show flow and on site execution were held by one team.
Pre production
- 1Surveyed the vessel and designed staging to its existing geometry.
- 2Planned load in and power around a structure that could not be modified.
On site production
- 3Built the room into the ship, down to the last rivet.
- 4Ran show calling and on site execution with the same team that designed the room.
Scope of Services
What Iconic Events was accountable for.

The Results
- Client
- Chase Hughes
- Venue
- HMS Belfast, River Thames, London

Tell us about the room you want to build.
Build the next roomQuestions, answered
Who produced Chase Hughes's Chase Hughes, London?+
Iconic Events, a Florida based event production and coordination company, produced Chase Hughes, London for Chase Hughes at HMS Belfast, River Thames in London. Iconic Events held strategy, creative direction, production, show flow and on site execution as one scope.
What did Iconic Events actually deliver for Chase Hughes, London?+
Creative: Creative direction designed to the vessel's own geometry. Production: Staging, lighting, power and load in on a heritage structure. Show flow: Run of show across a non standard space. On site: Show calling and execution by the design team.
Iconic Events, a Florida based event production and coordination company, produced Chase Hughes London aboard HMS Belfast on the River Thames, delivering creative direction, production, show flow and on site execution as a single scope.



